https://ej-media.org/index.php/media/issue/feed 2025-03-07T00:05:23+01:00 Editor-in-Chief editor@ej-media.org Open Journal Systems <p>European Journal of Communication and Media Studies</p> https://ej-media.org/index.php/media/article/view/41 2024-11-19T11:37:49+01:00 Marija Gombar gombar.ma@gmail.com

<p><span class="fontstyle0">This study examines the evolution of media theories within military communication, focusing on the interplay between traditional frameworks such as propaganda and framing theory and modern advancements like algorithmic manipulation and cognitive warfare. Through qualitative and comparative analyses, the research investigates how these theories have shaped public perception and strategic narratives during key military conflicts in Croatia and Europe over the past three decades. Leveraging advanced methodological tools, including Gephi and MAXQDA, the study visualizes the dynamics of information flows. It highlights the transformative role of digital technologies in amplifying polarizing narratives and fostering information dominance. By bridging traditional media strategies with modern algorithmic approaches, this research provides actionable insights for policymakers and military strategists, underscoring the critical need for regulatory frameworks to counter misinformation and algorithmic bias. The findings enrich an understanding of information warfare’s implications for public discourse, democratic institutions, and global security.</span> </p>

2025-03-03T00:00:00+01:00 Copyright (c) 2025 Marija Gombar https://ej-media.org/index.php/media/article/view/45 2024-12-05T13:53:35+01:00 Marija Gombar gombar.ma@gmail.com

<p><span class="fontstyle0">This study explores the Croatian Armed Forces (CAF) public relations and communication strategies to engage youth through social media and digital platforms. The focus is on young people’s perceptions of the military, including career opportunities and the anticipated reintroduction of mandatory military service in 2025. The analysis draws on diverse sources, such as Eurobarometer, NATO StratCom, and Hrcak.hr, to </span><span class="fontstyle0">identify key trends in youth engagement and military perceptions. Findings reveal that Instagram and TikTok are the primary channels for engaging individuals aged 18 to 24 with military-related content. Humanitarian missions and crisis management initiatives are positively perceived, fostering a more favorable view of the CAF. However, skepticism persists regarding mandatory military service, with many viewing it as outdated. The study emphasizes the need for the CAF to modernize its communication efforts by integrating technologies such as augmented and virtual reality (AR/VR) to offer immersive and appealing experiences for younger audiences. This strategic approach could strengthen public trust and enhance the long-term appeal of military careers. By adopting transparent and emotionally resonant communication practices, the CAF can better align its messaging with the interests and values of Croatia’s youth, ensuring sustainable engagement and fostering a positive public perception.</span> </p>

2025-03-03T00:00:00+01:00 Copyright (c) 2025 Marija Gombar